Experience
Fifteen-plus years transforming brands that had to move.
A selection of work across hospitality, retail, premium lifestyle, and complex, regulated categories — from beloved national names to publicly traded companies.
Hospitality icon
Reinventing a national hospitality brand.
Led the full transformation of a 30-year-old, $300M+ hospitality brand — new positioning, refreshed identity, and a national campaign built to make it famous again.
North American growth
Growing a premium brand across markets.
Led brand growth and a consistent elevated brand experience across new and existing North American markets for a leading restaurant group.
Global retail
Scaling a global retail brand’s digital story.
Built brand and digital strategy across four international markets and drove campaigns delivering up to a 12:1 return on ad spend.
Complex science
Making regulated stories believable.
Translated scientific and regulatory material into compelling narratives for investors, regulators, and the public — supporting a capital raise, federal grant, and $100M+ partnership.
Brand experience includes
Lululemon
FortisBC
15+ years
Leading brand transformation
$300M+
Brand reinvented end to end
4 markets
International digital strategy